On the sidelines of the seventh edition of the Pharmex Specialized Exhibition, Dr. Majid Mohammad Hosseini, CEO of Kish Medipharm Pharmaceutical Group, emphasized the strategic role of exhibitions in the pharmaceutical industry and pointed out the importance of utilizing these events as effective tools for growth, development, and exports.
As one of the most important specialized events in the field of pharmaceuticals and related industries, the International Pharmex Iran Exhibition provides a professional and effective platform for communication between pharmaceutical industry activists, manufacturing companies, raw material suppliers, knowledge-based companies and policy-making institutions. This exhibition is not only a place to showcase the latest achievements and innovations in the field of pharmaceuticals and related equipment, but also a unique opportunity to exchange experiences, establish business interactions and develop domestic and international cooperation.
Kish Medipharm Pharmaceutical Group, as one of the leading companies in the country's pharmaceutical industry, always has a strong presence in this exhibition with the aim of developing the market, introducing its production and technological capacities, and also strengthening its marketing and export networks. The continuous presence of this group in all editions of the Pharmex exhibition indicates the firm belief of its managers in the strategic role of this event in the growth and development of the country's pharmaceutical industry.
Pharmex allows companies like Kish Medipharm to meet and discuss with a wide range of industry players, including doctors, pharmacists, pharmacy managers, importers, and representatives from neighboring countries, in a short period of time. These face-to-face interactions help to better identify market needs, assess competitors, introduce new products, and even attract investors. On the other hand, the exhibition also provides an opportunity to assess direct feedback from audiences and consumers, which is vital for continuous improvement of the quality of pharmaceutical products.
Kish Medipharm Company not only introduces its pharmaceutical products and supplements at each Pharmex, but also presents its research and development achievements with an emphasis on a technological approach. With modern infrastructure and a team of experts in the research and development department, the company strives to consolidate its position in domestic and international markets. Participating in Pharmex is part of the company's strategy to increase exports, attract international customers, and expand the brand in regional target markets.
On the other hand, given the sanctions conditions and the necessity of maximizing domestic capacity, the Pharmex exhibition plays an important role in supporting national production and introducing local capabilities. Kish Medipharm, as an Iranian brand with global standards, is trying to take advantage of this opportunity and showcase domestic capabilities to its competitors and international markets.
Finally, Kish Medipharm's annual presence at Pharmex is not only a sign of the company's dynamism and forward-looking thinking, but also reflects The importance of the Farmex exhibition It serves as a vital platform for interaction, growth, and effective presence in international markets.
Dr. Mohammad Hosseini, referring to his successful track record Farmex ExhibitionHe stated that over the past years, this exhibition has been able to play a prominent role in introducing the capabilities of the pharmaceutical industry and facilitating interactions among activists in this field, thanks to its capable executive team and purposeful structure.
He added: "To achieve sustainable development, the pharmaceutical industry and its complementary industries need effective tools in the field of marketing, product introduction, and communication with domestic and foreign stakeholders. In the meantime, domestic and international specialized exhibitions can be a suitable platform for introducing capacities and expanding cooperation networks."
The CEO of Kish Medipharm also emphasized the need for synergistic interaction between the government and the private sector to realize export-oriented policies, saying: "Achieving international target markets and developing exports requires the creation of supportive infrastructure, intelligent policymaking, and effective participation of all sectors."
He noted that in order to play an effective role in international markets, Iranian pharmaceutical companies need targeted support from governmental institutions so that they can have an effective presence in foreign exhibitions and establish sustainable business networks in target countries.
To read the full text of the interview and report published on the "Economy Online" website, please refer to the link below:
🔗 Online Economy Report about Dr. Majid Mohammad Hosseini and the Pharmex Exhibition
